The Most Underrated Business Opportunities in Bali

The Most Underrated Business Opportunities in Bali: Hidden Gems for Savvy Entrepreneurs

Bali, Indonesia's famed "Island of the Gods," is synonymous with tourism, attracting over 6 million visitors annually. But beyond its beaches and temples lies an economy brimming with untapped potential. With a Gross Regional Domestic Product (GRDP) of IDR 299 trillion (USD 18.1 billion) in 2024, Bali's economy rivals small nations like Iceland (GDP ~$27 billion) and dwarfs tourism heavy peers like the Maldives ($5.8 billion) or Barbados ($5.4 billion). Yet much of its business landscape remains overlooked—especially for entrepreneurs ready to modernize traditional sectors. Here are the most underrated opportunities to capitalize on Bali's digital evolution and booming digital nomad culture.

1. Motorcycle Rentals: Modernizing Bali's Transport Backbone

What is the Problem?

Most motorcycle rental businesses in Bali operate offline, relying on manual paperwork, cash payments, and in-person negotiations. Tourists and digital nomads often face issues like unclear pricing, lack of insurance options, and no real-time support for breakdowns or accidents.

How Big is the Market?

Bali sees 6.3 million tourists annually (pre-pandemic levels are rebounding), with over 80% renting scooters. The motorcycle rental market is worth an estimated USD 150–200 million per year, with 10,000+ rental shops across the island.

What is the Solution?

Launch a tech-driven rental platform that offers: App-based bookings with transparent pricing and instant confirmation. GPS tracking for theft prevention and roadside assistance integration. Damage insurance packages (upsell opportunity). Partnerships with local rental shops to digitize their fleets and expand reach.

2. Laundry Services: Transforming a Basic Need into Premium Convenience

What is the Problem?

Laundromats in Bali are abundant but outdated. Most lack pickup/delivery options, use harsh detergents, and require customers to wait hours for service—a hassle for busy digital nomads and long-term tourists.

How Big is the Market?

Bali hosts 30,000+ digital nomads annually, many staying 1–6 months. The laundry service market is valued at USD 20–30 million yearly, with demand spiking in expat-heavy zones like Seminyak and Uluwatu.

What is the Solution?

Create an Uber-style laundry app featuring: On-demand pickup/delivery with real-time tracking. Eco-friendly detergents (align with Bali's sustainability ethos). Subscription models for villa owners or long-term stays. Premium add-ons like fold-free service or express cleaning.

3. Hyper-Local Food Delivery & Catering: Serving Niche Diets

What is the Problem?

While Gojek and Grab dominate generic food delivery, Bali's health-conscious nomads struggle to find reliable services for vegan, gluten-free, or keto meals. Local warungs (small eateries) lack visibility on big apps.

How Big is the Market?

Bali's wellness tourism is worth USD 3.2 billion, with 40% of visitors prioritizing healthy eating. Over 200 vegan/vegetarian cafes operate in Bali, but few offer delivery.

What is the Solution?

Build a curated food app focusing on: Meal-prep subscriptions for gym-goers and busy remote workers. Warung partnerships to promote authentic, affordable local dishes. Diet-specific filters (e.g., paleo, raw vegan). Cloud kitchen collaborations to reduce overhead costs.

4. Fitness & Wellness Tech: Digitizing Bali's Health Boom

What is the Problem?

Gyms, yoga studios, and wellness retreats in Bali often use outdated systems—think WhatsApp bookings, cash payments, and no membership apps. Customers juggle multiple platforms to schedule classes or track progress.

How Big is the Market?

Bali has 500+ gyms and yoga studios, with wellness tourism growing at 15% annually. Digital nomads spend USD 200–500/month on fitness and wellness services.

What is the Solution?

Develop a unified fitness app offering: Centralized bookings for gyms, yoga sessions, and retreats. Virtual training programs and nutrition plans. Membership passes usable across multiple venues. Data analytics for studios to track customer retention.

5. Tourism Support Services: Closing the Digital Gap

What is the Problem?

Tour guides, drivers, and activity providers rely on WhatsApp or walk-ins, leading to missed bookings and cash-only transactions. Travelers waste time negotiating prices or verifying legitimacy.

How Big is the Market?

Bali's tourism sector contributes 60% of its GRDP (USD 11 billion). Over 10,000 small tourism businesses operate offline.

What is the Solution?

Create a smart tourism platform that: Digitizes bookings for niche tours (e.g., sunrise hikes, waterfall trips). Verifies providers with reviews and licenses. Integrates digital payments to reduce cash dependency. Connects freelancers (photographers, guides) with tourists.

Think Beyond the Beach

Bali's economy is larger than most realize, but its true potential lies in modernizing the businesses that fuel daily life for locals and visitors. For foreigners, the island offers a rare blend of low entry costs, high demand, and a tech-ready audience. By focusing on digitalization—whether for scooter rentals, laundry, or fitness—you'll tap into a market hungry for convenience, quality, and innovation. Ready to ride Bali's wave? The next big opportunity isn't in a crowded cafe... it's in the gaps waiting for your solution.

Stats sources: BPS Bali, World Bank, IMF.